THE PROJECT

In the year 2015, Hiller kicked-off the WALK PROJECTm his new research journey. For 10 days, walking on the streets of New York City, Hiller conducted an investigation to highlight consumption global trends. In November 2016, Hiller launched into another global city: Abu Dhabi. And that culminated in the second eBook of this mission. In the second edition it was possible to have the photographer Érico Hiller in the project. Photographer who already exhibited at the Leica Gallery São Paulo and Firenze, and with essays published in National Geographic, Érico was with Marcos not only producing images, but also in daily discussions of how the project was tuning. With Érico, no doubt, the WALK project gained more body and more maturity.

EDITIONS

#02 ABU DHABI NOVO!

The victory of luxury in the Arab world.

#01 NEW YORK

The epicenter of aesthetic capitalism.

Buy WALK 2 Abu Dhabi and
get WALK 1 New York for free.

Abu Dhabi

In 2016, the WALK project took a second step. In order to counterpoint what was evidenced in the 1st edition of Manhattan in New York, we decided to go to a more distant and peculiar market, which, at the beginning, presented more latent characteristics of luxury brands. This is the motto that inspired us in this new journey. And Abu Dhabi, the capital of the United Arab Emirates, effectively begins to have a significant impact on commerce, finance, media, art, fashion, research, technology and entertainment throughout the gulf region. At every step in the city, we try to reflect and understand the dynamics of a city as generous and powerful as that city in which we walked.

THE AUTHOR

Marcos Hiller

Master degree in communication and consumption at ESPM. Researcher in the areas of social networks, branding and digital culture, Hiller lectures in Brazil themes of this digital ecosystem that we inhabit. Visiting professor of business schools like FGV Management, FIA-USP and PUC-PR. Launched in 2012 on the first book “Branding: the art of building brands”, in 2014 launched online and free “ONdivíduos” , in the year 2016, Hiller launched “WALK 1 in New York and in that year 2017, he launches WALK 2 Abu Dhabi. His curriculum includes several specializations, including courses at Santa Fe University (New Mexico / USA) and Universidad Andres Bello (Santiago / Chile).

marcos@hillerconsulting.com.br

SPONSORS

SUPPORTERS

A MUST-READ

“Walk 2 is a must-read for anyone who undertakes and deals in some way with consumption. Whether you’re a retailer, a salesperson, a marketing professional, an advertiser, an administrator, you need to carry that book on your Kindle everywhere. ”

Simão Marins and Leandro Vieira

Administradores.com

ANOTHER EXCITING EDITION

“An intriguing culture and extravagant consumption behavior. All the particularities observed and studied by the look of the author and researcher Marcos Hiller, in another exciting edition of the WALK project.”

Juliana Ribeiro

Etihad Airways

E-BOOK #WALK ABU DHABI

R$19,90

* Imagem meramente ilustrativa

E-BOOK WALK 2 ABU DHABI +
WALK 1 NOVA YORK

Price: R$19,90